You have a vision. Now make it bold.
This is your moment to create with purpose, depth, and courage. The Free Playbook for Transformative Ideas helps you start strong – and shape ideas that actually move things forward.
Where do you need support right now?
Navigating Complexity, Designing Systems
You want to design with foresight, flow, and systemic clarity. "Whole" helps you shape holistic systems – tuned into trends, tensions, and dynamics that matter. Your next project isn’t just smart. It’s robust, adaptive, and built for long-term impact.
Creating in the crisis - while dealing with blockages
What if a crisis could be a spark – not a setback? With "Twist", you’ll transform uncertainty into creative fuel, respond with clarity, and shape what’s next – even in volatile times.
Shape Bold Ideas, Drive Innovation & Real Transformation
With "Aha", you’ll develop conscious workflows and intuitive creative skills that help you turn early sparks into bold ideas – fast, focused, and aligned with your deeper vision.
Small Shifts, Big Impact
Three articles to shift your perspective – and your results.
It actually blocks good ideas
Why Brainstorming Doesn’t Work – And Why We Keep Doing It Anyway
Brainstorming is popular – but rarely productive. What feels like creative energy in meetings often ends in lots of talk, little substance, and mediocre ideas. Still, the method remains a staple. Why? And why isn’t it working?
the lateral state
Good ideas don’t come from a method — they come from a state of mind
A new perspective on innovation: ideas first emerge in the Lateral State – methods follow and unfold their full impact there
The future needs thinking in balance
Yesterday’s thinking won’t solve today’s challenges.
How we were trained to think linearly – and why the future demands a balance of analytical and visionary skills to truly shape change.
FOUNDER OF LATERA
"I’ve seen good ideas fail in the real world – and great ones change it."
MARITA HEINZELMANN
I’ve worked as a consultant for innovation & design. For more than ten years, I’ve helped global brands, New Work pioneers, changemakers, designers & artists bring their ideas to life – from digital products to visionary systems. What unites them all: a desire to shape something that didn’t exist before.
But the way we’ve been working isn’t enough anymore. We don’t just need better tools. We need a different kind of creating. Not linear. Not singular. But lateral, visionary.
That’s how LATERA was born – not as a method, but as an intuitive way to activate future skills.
A space for bold ideas. A place to become the kind of creator this world truly needs.
Don’t Let Your Vision Burst Like a Bubble.
The world needs it. Now.
Start with a bold, transformative idea. Every vision needs at least one to become real.
The Free Playbook for Transformative Ideas helps you shape ideas that matter –
– and make your vision real and bold.
👉 Take the first step – get the free playbook now.